Audiences can have a short attention span and this is facilitated by the immediacy of social media. Think of how social media captures our attention in short bursts -
- twitter caps the amount of characters that you can write in one tweet
- snap chat videos expire
-vine videos are 6 seconds long.
facebook live and periscope allow for instant messaging during live feeds
Is this making it difficult for younger audiences to concentrate on anything longer?
Based on a manga and anime of the same name, Scarlet Johansson's latest movie 'Ghost in the shell' has a series of teaser trailers that are 5-10 seconds long.
Read about it and watch the trailers here
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