Can you concentrate on a tv show? A film? an article? this post?
Microsoft doesn't think so. Their recent research appears to suggest that a goldfish has a greater attention span than we do. This is having a distinct impact on media and how audiences consume it. Film marketing is having to think about the audiences needs and how they engage with new and digital media in order to accommodate this.
Have a read of the article that I have copied below:
Look also at an example of film marketing that is adopting this short, teaser method in my previous post here.
It may prove useful if you are exploring film promotion as part of your coursework, but will also benefit all in preparation for your wider understanding of contemporary media issues in the exam.
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