media studies

media studies

Saturday 20 August 2016

BAFTA to recognise video on demand in their film category

The film landscape is changing.

It has to.

Audiences simply do not consume film in the 'traditional sense' anymore and cinema viewings continue to decline. Much like the UK music charts evolved to recognise digital music sales as well as hard copy sales (CD etc), BAFTA have recognised that many credible, creative and critically acclaimed films are being released on TV or via video on demand and as such, are currently exempt from award recognition in the same context as their cinema release counterparts.

The article here goes in to more detail but also makes an interesting point about films of simultaneous release (across different formats on the same day such as Cinema/DVD/Live stream etc). I identified some recent examples of this here.

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