media studies

media studies

Wednesday 13 July 2016

Fergie's new music video


 
 

Have you seen Fergie's new music video for the song 'M.I.L.F'?

It certainly is an interesting one for debate when you consider the representation of gender (both male and female) in the video and the construction of identity.

Watch the video link and consider:

  • Are they constructing positive or negative representations within the video and HOW have they achieved this?

  • Are they reinforcing stereotypes or challenging them?

  • How has Fergie created different identities within the narrative of the video? (Consider the mise en scene choices and her inspiration for each 'version' of Fergie that she portrays)

  • How have audiences responded to this video?

  • Does it reinforce any dominant ideologies about gender roles?

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