Has the BBC given up on millenials?

Have a listen to the Podcast here.


This will help support your case study on youth identity by considering the institutions response to youth audiences  -


Consider the following as you listen:

• How has the BBC adapted the scheduling and broadcast of their youth targeted programming?

• What positive and negative implications does this have on youth audiences and on the BBC?

• Does this have any impact on brand loyalty?

http://themediapodcast.com/episode-65-has-the-bbc-given-up-on-millennials/